Brand Strategy & Identity Development

Brand Strategy & Identity Development.

We don’t just launch brands — we build systems that make them thrive.

New Startups & Founders

Businesses launching for the first time and needing a strong brand foundation, identity, and positioning that stands out from day one.

Service-Based Entrepreneurs

Coaches, consultants, agencies, and freelancers who need a professional brand system to attract high-value clients and scale operations.

Creatives & Personal Brands

influencers, designers, artists, photographers, stylists, and creators who want a recognizable, consistent, and premium brand presence.

SMEs & Growing Businesses

Established companies are ready to rebrand, refresh their identity, or build a more modern, competitive visual and communication system.

Fashion & Lifestyle Brands

Clothing labels, merch brands, beauty lines, and lifestyle startups building visual identities that drive loyalty and cultural impact.

Agencies seeking event execution support

NGOs, collectives, events, and foundations require a clear brand identity to communicate purpose, mission, and impact effectively.

What We Deliver

A Brand That Turns Heads

We shape your business into a story people follow — and invest in.

Streamlined Growth

From vision to execution, we turn creative energy into measurable business results.

Visibility That Converts

Every post, campaign, and visual is designed to grab attention and drive action.

Creative Authority

Become the brand people trust, quote, and look up to — not just another name online.

Emotional Impact

We help your audience feel your brand — not just see it. Connection creates loyalty.

Market Advantage

Stand out with a strategy and style that attract your dream clients while keeping competitors guessing.

Consistent Presence

Every visual, caption, and tone aligns perfectly — so your brand always speaks with confidence and clarity.

Instant Recognition:

Be remembered for what makes you different — and admired for how you show up.

Service Packages

( 2-3WEEKS ) I ₦180,000

We give you the essentials to show up with confidence and clarity — fast.

Perfect for startups testing an idea or creators taking their first bold step.

You’ll get:

1 custom logo concept + 1 revision
Curated color palette
Primary typeface suggestion
social-ready hero image
1-page brand elevator summary.

Outcome: Launch-ready visuals that help you test, present, and pitch like a pro — without the overwhelm.

STARTER

Brand Kit (4–6 Weeks)

₦380,000

You’ll get everything in Starter, plus:

3 logo lockups (versatile formats)
Full color and typography system
Voice & tone guide (1-page)
5 branded social media templates
Brand one-pager
2 revision rounds.

Outcome: A consistent brand that looks polished, speaks clearly, and connects emotionally — everywhere you show up.

GROWTH

For growing brands ready to build recognition and credibility.

SIGNATURE

₦750,000

Strategic Identity & Launch (8–10 Weeks)

You’ll get everything in Growth, plus:

Brand positioning workshop
Brand story & manifesto
10 custom social templates
Full brand guideline PDF (usage rules, dos/don’ts)
Launch plan + photography moodboard & art direction
4 revision rounds
Final handoff package (ready for production & digital use)

For founders and established brands ready to scale, lead, and dominate their niche.

We dive deep into your story, strategy, and visuals to build a powerful brand ecosystem that commands attention.

Outcome:

A timeless, scalable brand identity built for recognition, loyalty, and revenue growth.

CUSTOM ENTERPRISE SOLUTION

→ Contact us to discuss partnership plans or tender collaborations.

(₦1.5M–₦8M+ depending on scope)

For corporate, government, or NGO partners, we build tailored creative systems for impact, influence, and sustainability.

For Service, Impact and Releevance

How We Deliver the Magic

Step-by-Step

Discovery & Strategy Call 

We dive deep into your story, values, and audience to uncover what makes your brand truly magnetic.

Brand Blueprint Creation

We map out your visual identity, tone, and messaging — ensuring every element aligns with your long-term goals.

Brand Story Design

Our creative team brings your vision to life with strategic designs, messaging systems, and emotional storytelling.

Launch & Positioning Support

You’ll get a complete guide to launch and maintain your brand consistently across all platforms.

Aftercare & Growth Optimization

We don’t disappear — we track, refine, and help your brand evolve as your business grows.

CreativeFEELLab is a full-scale Creative Media Agency built to empower startups and entrepreneurs. We help turn ideas into impactful brands through strategic storytelling, innovative design, and purpose-driven marketing. Our mission is simple — to make business creation empowering, efficient, and profitable in today’s evolving creative economy.

Pricing & Payment Terms (transparent)

All prices vary by scope — the proposal will list exact fees in Naira.

Deposit

Midway payment

Final payment

Revisions

Payment Methods I Cancellation I Extras

Payment Methods: Bank transfer, Paystack/Flutterwave (card), or agreed escrow.
Cancellation: Deposit is non-refundable after pre-production begins; rebooking fees apply.
Extras: Talents, locations, props, permits billed separately (pre-approved).

Client Responsibilities — For a Smooth & Successful Project

Step-by-Step

Respond Promptly

Provide feedback within 24–48 hours of review requests to keep timelines on track.

Share Required Assets

Submit all necessary materials — logos, photos, legal name, and brand homework — as requested.

Assign a Decision-Maker

Confirm your key stakeholders, with one main approver to streamline communication and approvals.

Typical Clients & Timelines (guideline)

If the client delays feedback, the timeline will be extended by the number of business days of delay.

Starter

2 - 3 Weeks

Local startups, student projects, fashion brands, personal brands.

Growth

4 - 6 Weeks

SMEs, online coaches, lifestyle creators, and eCommerce stores.

Starter

Growth

Signature

2 - 3 Weeks

4 - 6 Weeks

8 - 10 Weeks

Local startups, student projects, fashion brands, personal brands.

SMEs, online coaches, lifestyle creators, and ecommerce stores.

Established fashion houses, tech startups, and educational institutions.

Quality & Success Metrics

What Defines a Winning Project

Brand Clarity

You can confidently express your brand’s core promise in one clear sentence.

Visual Consistency

Every design, from logo to templates, aligns seamlessly with your brand guidelines.

Launch Readiness

You’ll receive a complete starter set

website hero,
3 social posts, and
an email template— ready for immediate launch.

Engagement Growth

Expect a 10–30% boost in brand engagement within the first 30 days post-launch, tracked through agreed performance metrics.

Frequently Used Deliverable File Types

Logo Files

Formats: AI, EPS, SVG, PNG (transparent), JPG (web)

Purpose:

For print, digital, and scalable use across all brand applications.

Brand Guidelines

Format: PDF (optimized for both print and web)

Purpose:

To outline visual identity, tone, and usage standards.

Social Media Templates

Formats: Canva share link + source PSD/AI files

Purpose:

Editable and ready-to-use assets for ongoing content creation.

Web Assets

Formats: Optimized JPG/PNG (1200px–3000px, depending on placement)

Purpose: Designed for fast loading and high-quality display on digital platforms.

How to start now

Step-by-Step

Step 1

Book Your Discovery Call.
Visit our Brand Strategy page and click

“Book a Discovery”

to begin the process.

Step 2

Select Your Package .

Choose the package that best fits your goals, and complete the intake form to help us understand your needs

Step 3

Kickoff Preparation.

We’ll send you the Statement of Work (SoW) and propose a kickoff schedule within 48 hours to get things moving.