Merch Business Development &
the Art of Screen Printing
We don’t just print designs — we help you build a wearable brand.
Everything you need for a successful Merch Development & the Art of Screen Printing business — we’ve got it.
From concept to clothing, we guide creators, startups, and brands through the entire process of launching and scaling a sustainable merch business.
At CreativeFEELLab, we merge craftsmanship with creativity to turn your ideas into profitable merch lines that connect culture, community, and commerce.
Who It’s For
From pop-ups to runway shows, product activations to immersive creative events, we design experiences that connect your brand to culture, community, and emotion.
Creators & Digital Influencers
For content creators, YouTubers, TikTokers, and personal brands looking to launch merch lines that deepen community connection and create new income streams.
Startups & Small Fashion Brands
For young fashion entrepreneurs testing new designs, building brand identity, or creating a first official merch drop with professional guidance.
Music Artists, DJs & Entertainment Collectives
For musicians and entertainment teams who want high-quality tour merch, fan apparel, or limited-edition drops that elevate their brand presence.
NGOs, Schools & Community Programs
For organizations creating uniforms, event merch, awareness apparel, or branded collections designed for impact and visibility.
Corporate Teams & Business Brands
For companies looking to produce branded apparel, staff uniforms, client gifts, or high-volume prints with consistent quality and creative direction.
Creative Entrepreneurs Building a Merch Business
For hustlers, visionaries, and culture builders ready to learn the craft, understand the business, and scale a sustainable merch ecosystem — from printing to sales.
What We Deliver
Our Deliverables — Merch Business Development & The Art of Screen Printing
We help you design, test, and produce fashion-forward collections that tell stories, spark emotion, and generate consistent income.
Product Concepting & Design Direction
Transforming your ideas into market-ready merch concepts that reflect your creative identity.
Brand Merch Strategy
Developing a merch plan aligned with your audience, tone, and growth goals
Screen Printing & Fabric Customization
High-quality printing across fabrics, exploring textures, finishes, and innovative print techniques.
Prototype Sampling
Producing first-batch samples to test design, fit, texture, and print durability before full production.
Lookbook & Campaign Visuals
Capturing professional photos and videos to visually communicate your merch story.
Screen Printing Training & Workshop
Hands-on practical training covering design prep, color separation, stencil creation, and printing execution.
Pricing & Production Consulting
Detailed breakdown of cost-per-piece, profit margin planning, and scalable production strategies.
E-commerce & Launch Guidance
Setting up your digital store, product pages, and sales funnels for online conversion.
How We Deliver the Magic
Step-by-Step
Book & Brief
(Day 0–3)
Client: Choose your merch development package via our form.
We send: Proposal, Scope of Work (SoW), and Invoice for a 30–40% deposit.
Client action: Approve and pay to confirm project schedule.
Deliverable: Signed SoW + confirmed production timeline.
Discovery & Design
(Week 1)
Creative session to explore concept, fabrics, and brand story.
Style direction + moodboard creation.
Deliverable: Approved visual direction + print concept sketches.
Sampling & Production
( Week 2-4 )
Fabric testing + print trials.
Color separations, screen setups, and quality checks.
Deliverable: First product samples + print proof.
Campaign & Content
(Week 4-6)
Product photography, videos, and launch visuals.
Merch lookbook and storytelling content creation.
Deliverable: Digital launch kit (photos, captions, and pricing layout).
Launch & Delivery
(Week 6-8 )
Final production + packaging.
Optional e-commerce or pop-up launch support.
Deliverable: Completed merch line + launch assets.
Service Packages — Choose Your Merch Business Development Growth Path
No matter your brand’s stage or ambition, we design marketing strategies that meet you where you are — and take you where you’re meant to be.
Creative Print Kit (2–3 Weeks)
Price: ₦150,000 – ₦250,000
We give you the essentials to show up with confidence and clarity — fast.
Starter —
Perfect for individuals or small brands testing the merch waters.
Includes:
- 1–2 apparel designs
- Basic logo placement mockups
- 1 colorway per item
Sample printing (Minimum 10 pcs)
Outcome:
Proof-of-concept merch you can wear, gift, or pre-sell.
STARTER
Price: ₦350,000 – ₦600,000
For startups or collectives ready to launch their first merch drop.
Includes Starter items +:
- 3–5 product designs
- Custom screen prints (front/back/sleeve)
- Product photography (5–10 looks)
- E-commerce setup guidance (store + product listing support)
Outcome:Your first real merch drop — designed to sell, engage, and grow your brand
GROWTH
Growth — Merch Line Launch (4–6 Weeks)
SIGNATURE
Price: ₦600,000 – ₦1,200,000
For brands ready to build a full merch identity with strategy and storytelling.
You get everything in Growth, plus:
- Brand merch strategy + pricing/profit blueprint
- Full product catalog (up to 10 SKUs)
- Lookbook design + campaign visuals
- Short promo video
- Marketing launch plan
Outcome: A complete, scalable merch ecosystem with premium visuals and revenue strategy.
Signature — Brand Merch System (8–10 Weeks)
Enterprise
For NGOs, schools, government programs, and corporate teams.
You get:
- Bulk production
- Custom collaboration prints
- Team uniforms
- Full creative direction
- Internal merch kits
Outcome: High-volume, professional-grade merch with storytelling and quality assurance.
CreaTiveFEELLAB is more than a business — it’s a movement redefining the creative economy.
As an innovation-driven media and creative agency, we integrate branding, storytelling, marketing, and mentorship with high-impact visual production, digital strategy, and scalable growth systems.
Pricing & Payment Terms (transparent)
All prices vary by scope — the proposal will list exact fees in Naira.
Deposit
40%+
At booking
Midway payment
30%+
30% on concept approval
Final payment
30%
30% on delivery before final files are released.
Revisions
1
Each package includes stated rounds; additional revisions are billed at an hourly rate
Payment Methods I Cancellation I Extras
- Payment Methods: Bank transfer, Paystack/Flutterwave (card), or agreed escrow.
- Cancellation: Deposit is non-refundable after pre-production begins; rebooking fees apply.
- Extras: Talents, locations, props, permits billed separately (pre-approved).
Client Responsibilities — For a Smooth & Successful Project
Step-by-Step
Provide Assets Promptly
Submit approved logo files, artwork, and accurate sizing charts.
Confirm Materials & Quantities
Finalize fabric type, color options, and order quantities as scheduled.
Approve Samples Quickly
Review and approve prototype or print samples within 48–72 hours to avoid delays.
Assign Key Contact
Designate one decision-maker for all creative, production, and final sign-offs to ensure smooth workflow.
Typical Clients & Timelines (guideline)
If the client delays feedback, the timeline will be extended by the number of business days of delay.
Starter
2–3 weeks
- Local startups, student projects, fashion brands, personal brands.
Growth
4–6 weeks
- SMEs, online coaches, lifestyle creators, and eCommerce stores.
Signature
8–10 weeks
- Established fashion houses, tech startups, and educational institutions.
Enterprise
8–10 weeks
- NGOs, government youth programs, corporate CSR initiatives.
- Enterprise: Custom Quote (based on order volume & creative scope)
Quality & Success Metrics
What Defines a Winning Project
Print Accuracy
Achieve 95%+ consistency in color tones, placement, and finish quality.
Turnaround Efficiency
Maintain a 90% on-time delivery rate across production and fulfillment.
Sales Performance
Generate +10–25% ROI from merch launch or campaign activations.
Brand Recognition
Strengthen visual recall through cohesive lookbooks, packaging, and campaign visuals.
Client Satisfaction
Target a post-project rating of 8/10 or higher, based on delivery quality and support experience.
Frequently Used Deliverable File Types
Mockups & Layouts
- Formats: PNG, JPG, or PSD.
Purpose: For visual previews, campaign proposals, and client approvals before final printing.
Design Files
- Formats: AI, EPS, or SVG.
Purpose: Print-ready vector assets for screen printing, embroidery, or digital reproduction with high fidelity.
Photography
- Formats: High-resolution JPG (3000px+) and web-optimized versions.
Purpose: Ideal for online store uploads, product catalogs, and marketing visuals across digital platforms.
Launch Kit
- Formats: PDF Lookbook + Campaign Visuals + Caption Sheet (Google Docs).
Purpose: Complete marketing toolkit to support merch drops, e-commerce listings, and social media campaigns.
File Handover Method:
All final deliverables are shared via Google Drive link or a WeTransfer ZIP folder, neatly organized by asset type for easy access and team collaboration.
How to start now
Step-by-Step
Ready to take your brand visibility and sales to the next level? Here’s how to begin your campaign journey with CreativeFEELLab — simple, transparent, and fast.
Step 1
Book a Discovery
Visit our Merch Development & Screen Printing page and click Book a Discovery.
Step 2
Fill our Creative Merch Brief Form to share your concept and goals.
Step 3
Kickstart Your Campaign
Receive your proposal, SoW, and deposit invoice within 48 hours.
Step 4
Go Live
Approve your project and join our Kickoff Call to finalize design direction.
Step 5
Track your merch journey via your Project Dashboard — from print tests to launch day.
At project completion, you’ll receive:
- A detailed Performance Report
- Growth insights
A retainer proposal (optional) for continued support or scaling
uncLe DreY
Founder
abiGirL
Community Manager
Ms MiLLa
Chief Editor
Mr ReMy
Project Manager.